Day Two: Audit Your Brand
Today’s assignment: audit your brand — look at all the ways you communicate information about your blog to make sure they’re consistent and focused — and make one update to reinforce it.
It was a year ago when I began writing my own article. I really don’t have any clue of what specific details I should collaborate my site. If there is one thing, I am precise of is the site name ” A Backpacker’s Diary-The Untold Revelation.
Logo- I wish to thank a great friend who happens to be feng shui expert also for helping to come out with an authentic logo to collaborate with my branding. The logo is a representation of an endless journey. Printed with my Chinese zodiac in Chinese character and a silhouette of a backpacker. The color is orange and a stroke of yellow to compliment the character. Orange offers emotional strength in difficult times. Yellow is associated with joy, happiness, intellect, and energy.
A Notebook Theme is relatively a statement with colors are black and white. Primary colors to represent both sides of the story- the darkness and light.
Content intend to focus on a backpacker’s revelation of real life stories written in a diary.
I would love to hear your feedbacks or suggestion maybe;-)